Happy Happy Joy Joy


955 S. Virginia St.

Reno , NV 89502

Get Directions


Heather Lee Jones



Visit Website

Details & Information

Happy Happy Joy Joy the toy shop NOT just for kids is officially open for business. Reno native and local artist Heather Lee Jones created a toy store for tiny tots, cool kids, trendy teens, hipster parents and groovy grandparents who are looking for classic and collectible toys, retro games, novelty housewares, independently published books, and unique gifts.

Happy Happy Joy Joy is located in Midtown at the corner of South Virginia and Martin in a 1,200 square foot, open space adorned with bright colors and imaginative displays. “I wanted to create a fun environment where anyone—kids, teens, young adults, parents, and grandparents—can go to find a treasure and have an enjoyable experience with friends and family that they can’t get anywhere else in Northern Nevada,” says Heather Lee Jones, owner.

Happy Happy Joy Joy stocks merchandise including classic toys such as Slinky and Slip ‘n Slide, licensed lunchboxes, zombie and Dias Del Los Muertos themed gifts, rubber snakes and bugs, independently published art books by Gingko Press and Last Gasp, baby gifts and more!




Upcoming Events

October 29
Brews & Boos Beer Festival
Enjoy fall and winter craft brews in Halloween-style at the annual Brews & Boos Beer Festival.

October 29
Nevada Day Parade
The 78th annual event is the longest running admissions day celebration in the country and...

November 3
Off Beat Arts & Music Festival
Off Beat Arts & Music Festival is a citywide arts and music festival that showcases northern...

View All

Newsletter Signup

Signup for our e-mail newsletters so you don't miss out on deals, entertainment and events that are important to you.


Getaway Planner

Thinking of checking out Reno, but not sure that it's the place for you? It is, but you can ask for this planner to show you.

Get Planner


Enter our free contests with fabulous prizes like trips, dinners, concerts, tickets, golf, events, vacations, and more.

View All
Reno Tahoe USA