Happy Happy Joy Joy


955 S. Virginia St.

Reno , NV 89502

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Heather Lee Jones



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Details & Information

Happy Happy Joy Joy the toy shop NOT just for kids is officially open for business. Reno native and local artist Heather Lee Jones created a toy store for tiny tots, cool kids, trendy teens, hipster parents and groovy grandparents who are looking for classic and collectible toys, retro games, novelty housewares, independently published books, and unique gifts.

Happy Happy Joy Joy is located in Midtown at the corner of South Virginia and Martin in a 1,200 square foot, open space adorned with bright colors and imaginative displays. “I wanted to create a fun environment where anyone—kids, teens, young adults, parents, and grandparents—can go to find a treasure and have an enjoyable experience with friends and family that they can’t get anywhere else in Northern Nevada,” says Heather Lee Jones, owner.

Happy Happy Joy Joy stocks merchandise including classic toys such as Slinky and Slip ‘n Slide, licensed lunchboxes, zombie and Dias Del Los Muertos themed gifts, rubber snakes and bugs, independently published art books by Gingko Press and Last Gasp, baby gifts and more!




Upcoming Events

December 4
Sparks Annual Hometowne Christmas Celebration
Kick off the holiday season with a traditional Christmas parade, tree lighting, entertainment and...

December 5
Christmas on the Comstock
Step back in time this holiday season and celebrate Christmas as they did in the 19th century....

December 12
Reno Santa Crawl
Itís the hap, happiest time of year when well over 10,000 Santas descend upon downtown Reno to...

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